Welcome to Sienna, Sienna is software, a baby that will evolve from an idea into networking business software the likes of which have not yet been imagined. My peers describe Sienna as” Face Book for business” I like to consider her “The Global Distribution System”
 
I have been pushing creative software to the limit for 24 years having one significant world first in 2001. That year also saw me trust into the world of business. 10 years later after many lessons I have the perfect concept of how to make software for business more efficient, a lot more efficient, providing ingenious branding, customer service, sales persons aids and cutting edge financial tools that will near alleviate the need for financial staff, all connected to a shared central database where everyone that uses the software can buy from each other at a business to business rate. And add products automatically to their websites at the touch of a button, giving them comprehensive offering of fully global products to add to their current portfolio or stock. “Face Book for business” say my peers. A completely original concept that will, I hope, be noted by Nobel as an evolution in economics.
But first to me, Nick Ray Ball

Born: Edgar Walter Ball, 02/08/1971 Belgravia, Westminster, London
I am honest, trustworthy, truthful, eccentric to a point, presentable and good at public speaking. A perfect front man should this be needed. FaceBook/Nick Ray Ball

I had a normal childhood, not particularly academic, save passing my Maths O Level at the age of 14.

From 17, I started the 22 year journey learning different skill sets not usually combined. Pre millennium these skill sets consisted of computer and Internet programming, visual presentation, creativity and vision. Alone these skills are not particularly unique, but at the age of 29 I moved to Cape Town, South Africa and begun a 10 year journey into the often harsh world of business. At first I created an internet design company and the world first Virtual tour using Adobe Flash, I combined this with database programming and search engine marketing and by 2002 created Cape Villas www.capevillas.com now Africa’s elite villa rental agency uniquely recommended my Conde Nast Traveller having seen enquiries from Sir Richard himself and the likes of George Michael through our doors.

The road to this success was fraught with problems. I needed to develop and understand a completely new set of skills, marketing and later branding came instinctively, but management of staff, customer services, human recourses (38 staff at one point), admin and financial departments took years to master.

On Example the finance sector alone, I spent literally hundreds of thousands of pounds over the years hiring financial managers and big accounts companies to implement accounting software only to find there was none that worked for my industry. I had the same problem with CRM, GDS & reservation software.

For me  to create software that really works is crystal clear, to make a programme that gives all the financial answers, organises, promotes your brand and promotes new business whilst elevating the need for staff in many areas is very simple. I am utterly amazed that no one has already created it.

For all the near financial failures our brand remained intact and in 2009 I had significant successes designing and producing our coffee table magazine distributed by Conde Nast traveller which saw Bulgari phone us as would be sponsors for follow ups.
After creation and distribution of this magazine one very obvious fact came to light, which was there were only so many people coming to Cape Town to rent a villas. A magazine covering travel in Africa would catch a larger audience. So I created a new complimentary brand Experience Africa www.ExperianceAfrica.com . Products were researched, independent reviews written and a website created. Then a chance meeting with Sotheby’s who wished to partner with Cape Villas saw the clever idea of duplicating the website under their branding.

And this was I guess the catalyst and the moment of inspiration, If Sotheby’s were happy to resell our venues via their new website so would others, 10, 100, 10,000 100,000 resellers would generate huge turnover. But if we gave these resellers the power to upload their own stock at a fixed rate these 100,000 or so companies can cross sell with my software tacking a 10% or so margin from every sale. Much like Amex but without the marketing costs. Affiliate then viral marketing at its best.
Combine this with the business tools I will have developed and our affiliate companies will make more sales, operate more efficiently and offer bottom line costs.

It will only be a matter of time before using this software becomes mandatory in the travel industry, and I see no reasons why it won’t work for other industries as well.

I havechosen Virgin for a number of reasons. Microsoft and Google from an internet and software perspective have a lot to offer, but better as potential partners for us in the future than Virgin now.

The software I wish to create needs to connect into Virgin Atlantic, Virgin Money and Virgin Holidays. Sienna needs good business management and big company understanding and association with the Virgin brand will help tremendously.
Other reasons are admiration for Sir Richard; I have been keen to work with Virgin for about 4 years now the glove fits and perfectly.

I have already invested literally all I can, and with my limited recourses it will take me around 2 years to develop software the software and gain +/-100 partner business..

But with Virgin as a partner and an investment of about $2,500,000 plus senior managers it will take a year and be much more stable. I have provided financials that track all costs for a complete wish list of recourses and projected minimum earnings.
As you can see the financials offer $150,000,000 in 6 years This is for the niche travel industry alone. The $2.5M allows generously for Sienna so be adapted to all industries, hundreds of other industries, many billions a year.The question is not, is it going to snowball, but how soon will it.
FULLY GLOBAL

People have copied my ideas all my life, 5 rival business to Cape Villas have been created by previous staff so I am justifiably concerned about confidentiality. I n my experience someone that works for a wage will do what they can to progress in life and copying someone’s idea considered socially acceptable. So I’m asking for some protection, so far all I’ve provided is the idea, and without the business & marketing plans and technical specifications of the software one would not get very far. The specifications, involve 5 or 6 world first’s in programming ideas & incredible ease of use all combined.

I have created a more in depth brochure for your consideration but I’d like to know the names of those that will read it, their position and the hierarchy for this concept to reach the top. I will require confidentially assurance from all.