Contents of Business Plan
1.            Executive Summary (100%)

               Phase 1, included in the financial forecast
2.            Duplicating websites (95%)
3.            GDS (Global Distribution system) (95%)
4.            CRM (Consumer Relations Management) (95%)
5.            Finance Module (95%)
6.            Magazine’s & Coffee Table Books. (65%)

                Financial Forecast

7.            Expenses & Profit & Loss Spreadsheet (100%)
8.            Key to Expenses & Profit & Loss Spreadsheet (80%)
9.            Financial Forecast Spreadsheet (100%)
10.          Key to Financial Forecast Spreadsheet (85%)
11.          Financial Analysis (0%)

                Phase 1, not included in the financials

12.          Computer Game / ease of use / Tutorials (50%)
13.          Public versions & other industries (25%)
14.          Free Distribution (25%)
15.          Reality TV Show (70%)

                Phase 2, to be started when the time is right

16.          Sienna Shopping (40%)
17.          Google & Face Book (25%)
18.          The Global Distribution System (10%)
19.          Putting it all together (10%)

                Supporting information

20.          The evolution of Sienna 2000 – 2011 (90%)
21.          Big Ideas webpage points, addressed. (35%)
22.          About the author, Nick Ray Ball (40%)